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An Analysis of the Components and Measurement of Brand Equity in Residential Area : A Case Study of Bundang and Ilsan in Korea

An Analysis of the Components and Measurement of Brand Equity in Residential Area : A Case Study of Bundang and Ilsan in Korea

저자

Sungki Hong, Jeasun Lee and Brian H.S. Kim

저널 정보

Journal of Asian Architecture and Building Engineering (Vol. 11, Issue. 1)

출간연도

2012